How it works
From quiz to your first delivery in 24 hours.
A simple, transparent flow built around one promise: healthy food shouldn't be an admin job.
How it works
From quiz to your first fresh box in 24 hours.
Designed to remove every reason people stay stuck on delivery apps at their desk.
Take the 60-sec quiz
Tell us your goal, how many meals a day you want handled, and any allergies. You see the plan AND the price before we ask for your number.
Confirm on WhatsApp
We send your menu and price to WhatsApp — confirm your plan and start date in one message. Pay by card link, bank transfer or cash — weekly packs are paid upfront for the week ahead.
Cooked fresh each morning
Every macro-curated meal is cooked fresh that morning in our Business Bay kitchen and packed into a premium insulated thermal bag — never frozen, nutrition locked in.
One bag, once a day
Your full day of meals lands together in one thermal bag — two delivery runs cover the whole city, afternoon and evening, with breakfast arriving on the previous evening's van. No waiting on delivery apps.
One bag. One knock.
Two runs a day cover the whole city — an afternoon van and an evening van — so your full day of food lands together instead of trickling in.
Cooked fresh daily
Every meal cooked fresh each morning and delivered in a thermal bag — never frozen.
Macro-curated
kcal, protein, carbs and fat measured and labelled on every plate.
Low added oil
Grilled, not deep-fried. Measured fats on every plate.
No refined sugar, no MSG
No refined sugar, no preservatives, no shortcuts.
UAE-sourced produce
Vegetables sourced from UAE farms 4 days a week.
Halal-certified protein
Halal-certified suppliers. Certificate on request.
Inside the kitchen
Cooked in Business Bay. Not a black box.
Most meal subscriptions won't tell you where their kitchen is. Ours sits in Business Bay — dietitian-designed, Dubai Municipality–licensed, delivered fresh each morning in a thermal bag.
Dietitian-designed menus
Every plan is designed with dietitian input — calorie-controlled, macro-balanced, and rotated weekly so you never plateau.
Restaurant-grade kitchen
Our Business Bay kitchen is Dubai Municipality–licensed and sources halal-certified protein. Every meal is cooked fresh each morning and packed into a premium insulated thermal bag — never frozen, so it stays heat-and-eat in minutes.
The morning-delivery promise
One delivery each morning — your full day of meals arrives together in a premium insulated thermal bag, anywhere in Dubai. Fresh, never frozen; reheat and eat when you're ready.
Halal
Halal-certified supplier sourcing
Dubai Municipality
Licensed food establishment
Common questions
Answered before you ask.
If you're the kind of person who reads the FAQ before subscribing — we are too. That's why we built this.
Every meal is dietitian-designed and macro-curated — full kcal, protein, carbs and fat on each dish — cooked fresh in our Business Bay kitchen daily and never frozen. Your full day of meals arrives together in a premium insulated thermal bag, so you simply reheat and eat when you're ready. 100% halal, with a weekly rotating menu across breakfast, vegetarian and non-veg.
Your whole day's meals arrive together in one of our two daily delivery runs, freshly cooked and packed in a premium insulated thermal bag. Reheat each meal in a minute or two when you want it — no waiting on delivery apps and no separate riders for breakfast, lunch and dinner.
We deliver across Dubai, and delivery is free everywhere — no zone surcharge and no minimum order. Your full day arrives together in a thermal bag. We do not deliver outside Dubai.
Yes — every monthly plan includes a free plan review. We go through your goal, your portion size and any foods you avoid, set your menu for the month, and adjust it if it is not working. It is not medical advice: if you are diabetic, pregnant or managing a condition, keep working with your doctor and we will fit the food around what they tell you.
Yes. Every meal is portioned to a set macro target and labelled with kcal, protein, carbs and fat, so you can hit your goal — weight loss, muscle gain, diabetic-friendly or balanced — without counting anything yourself.
Yes — 100% halal certified. All protein is sourced from halal-certified suppliers. The certificate is displayed at our kitchen and available on request.
Start your plan
Eat well every day, without thinking about it.
Sixty seconds of questions, a plan with the price on screen, and your first fresh box within 24 hours. Five delivery days from AED 195; add 2 days from AED 265 total, or choose monthly from AED 999.